Subjects studied:

YearI: Microeconomics, European economics, Informatics in Economics (Basics of Informatics), Economics and business management, Business Law, Management, Communication and commercial correspondence in a foreign language I (English, French, German), Macroeconomics, Mathematics applied to economics, Economic statistics, Economic doctrines, Basic Accounting, Communication and commercial correspondence in a foreign language II (English, French, German), Physical Education.
Year II: Public finance, Marketing, Econometrics, Trade management, Ethics in Business, Communication and commercial correspondence in a foreign language I (English, French, German), International financial relations, Service Marketing, Database Marketing, Logistics Goods, Information systems for marketing, Communication and commercial correspondence in a foreign language II (English, French, German), Internship.
Optional subjects I: Foreign trade technical operations, Trade policy.
Optional subjects II: Marketing Research, Direct Marketing.
Year III: Economic and financial analysis, Information analysis used SPSS, Tourism Marketing, International Marketing, Trade Economy, Communication and commercial correspondence in a foreign language I (English, French, German), Consumer Behaviour, Public Relations, Payment techniques and financing, Promotional Techniques, Sales techniques, Communication and commercial correspondence in a foreign language II (English, French, German).
Optional subjects I: Business to Business Marketing, Cybermarketing.
Optional subjects II: Small business marketing, Social-political marketing.

General skills:

• Knowledge, understanding and application of concepts, theories, principles and basic methods of investigation and exploration specific to the economic field;
• Collecting, analyzing and interpreting quantitative and qualitative data and information related to a defined problem;
• Understanding and interpreting of phenomena, processes and market mechanisms, knowledge and analysis of business environment;
• Analysis of states and situations, diagnosing problems and taking responsibility to solve them, communication and argumentation of work results;
• Capacity to work independently or in teams to solve problems in defined professional contexts;
• Verbal and written communication for work purposes in at least one foreign language.

Specialized skills:

• Knowledge, understanding and use of concepts and methods specific to marketing research for grounding the marketing studies and strategies of the organizations.
• Acquiring skills in designing and managing marketing plans to achieve the strategic objectives of the organizations.
• Operationalization of marketing programs and performing activities specific to the operational functions to implement them.
• Ability to develop and use databases related to clients, suppliers, products, competitors and markets to base the decision-making process regarding the marketing mix promoted by organizations.